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January

25
AlphaTauri renamed Visa Cash App RB for new F1 season

Red Bull’s junior Formula One team, formerly known as Toro Rosso and then AlphaTauri, has been renamed Visa Cash App RB ahead of the 2024 season, the team revealed on Wednesday. Red Bull hopes the new deal will help move the team, known for giving F1 debuts to reigning world champion Max Verstappen and four-time world champion Sebastian Vettel, up the competitive order and into the upper midfield. The deal is Visa’s “first major global sports sponsorship in more than 15 years”, according to Wednesday’s announcement, and further strengthens Red Bull’s F1 ties with the United States. While its senior team, the […]

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