Technology in Sports Betting

How do you transform an entire industry? In an age of technology, you simply connect it to some sort of online service.

Whether that’s a mobile gaming platform, adding it to a social network or using the power of big data, modern technology has the power to turn something simple into something infinitely more complex and, therefore, more engaging.

Technology has important effects on business operations. No matter the size of the enterprise, technology has both tangible and intangible benefits that will help companies make money and produce the results customers demand. Technological infrastructure affects the culture, efficiency and relationships of a business. It also affects the security of confidential information and trade advantages.

Sport has possibly been one of the biggest beneficiaries of the recent advances in modern tech. In fact, sport and our interaction with it has evolved.

For example, what’s the best way to get an insight into Cristiano Ronaldo‘s mindset before he takes to the pitch? Simple: you head over to social media hoping to find someone discussing this. Once upon a time, Radio, TV or even printed media would be the answer. Just as an average social media user will post images and updates from their lives, so will professional athletes.

Aside from offering a form of entertainment, these social media posts have made sports much more accessible to the masses.

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In days gone by, there was almost no way to see how professionals live on a daily basis. Moreover, there was no way to interact with them and ask them about their routines. Naturally, if you’re a sports fan, these insights enhance your enjoyment.

Beyond this, if you’re an aspiring athlete or even a sports bettor, seeing how the pros function can help you improve.

Whether that’s learning a new skill after watching Ronaldo on Instagram or you’ve found out that Anthony Joshua has a cold before his next heavyweight fight, this access to information can help. In fact, if we stick with the sports betting example, this opens up the second area where sports have benefitted from technology.

Big data and, importantly, the collation of this data, have allowed sports bettors to get more from their time online. Punters not only get access to betting lines but a wealth of important stats and data. For example, even if a customer wasn’t familiar with Australia’s National Rugby League (NRL), they could visit their online bookie site and get the lowdown on the latest action. There also sites that collate NRL betting lines from the top bookmakers, and also provide big data insights such as the “most popular bets”, which can in turn help punters decide who to bet on.

The final area of innovation that’s helped sports is mobile access. When you break it down, social media and big data has given us much more information that we once had. However, without efficient access to that information, it’s virtually useless. This is where mobile access comes into its own and the reason Smartphone usage is projected to hit 6.1 billion by 2020. With a few touches of our mobile devices, we can now get more from that ever before. Sign up now at Heritagesports.eu.